Luck, Legacy, and Lush Colors: A St. Patty’s Day Tribute!

As we channel the luck of the Irish and the festive spirit of St. Patrick’s Day, we’re raising a (paint)brush to celebrate the proud Irish roots of Benjamin Moore, a name that’s brought color and life to homes for generations! 
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Did you know that Benjamin Moore, the founder of one of the most iconic paint brands in history, was born in Ballybay, Monaghan County, Ireland, in 1855? Let’s journey back in time to explore how this Irish immigrant's vision painted a brighter future for homes and entire communities.

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From Ballybay to Brooklyn: The Journey of an Irish Dreamer
At just 17 years old, Benjamin Moore left his hometown of Ballybay in 1872, emigrating to Brooklyn, New York. Armed with determination and a strong work ethic, he quickly found his footing as a salesman in the painting trade. However, young Benjamin had bigger dreams that would come to life in 1883 when he and his brother Robert opened the Moore Brothers Paint Company in a small loft in Brooklyn.

In the same year, Benjamin Moore founded his company on a simple yet powerful business philosophy: develop and manufacture high-quality products that meet customers' needs and sell them through independent merchants. This principle laid the foundation for what would become a globally recognized brand.

"... the application of intelligence
to industry based upon integrity..."
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- Benjamin Moore
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A Legacy of Inspiration and Transformation
Benjamin Moore’s journey from Ireland to America is a tale of resilience and vision. By 1929, the company had expanded to include a home decorating department catering to a growing demand for beautiful, vibrant spaces. Their commitment to excellence led to hiring the company’s first chemist in 1907 and establishing a research department, ensuring that their paints were always a stroke above the rest.

​As part of their dedication to innovation and client support, Benjamin Moore created Betty Moore during the interwar period to help with color choices, decorating, and painting.

Today, Benjamin Moore is renowned for its superior quality paints, environmentally friendly products, and innovative solutions. Whether it’s vibrant colors that bring a room to life or the durability that withstands the test of time, Benjamin Moore paints are a trusted partner for every home project.

Irish Values in Every Brushstroke
This St. Patrick’s Day reminds us how Benjamin Moore’s journey embodies the spirit of Irish heritage: a commitment to community, creativity, and connection. With every stroke of Benjamin Moore paint, we’re not just adding color to walls; we’re honoring a legacy of inspiring and transforming lives—one brushstroke at a time.

Celebrate with Us!
As a locally owned independent  Benjamin Moore "Signature Store", we’re proud to be a part of this incredible legacy. Whether you’re starting a new project or refreshing a favorite space, let us help you find the perfect colors to inspire your home and honor the spirit of Benjamin Moore—yesterday, today, and tomorrow.

​🍀 ​Happy St. Patrick’s Day! 

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 What's Your Favorite Green Paint Color?

Kids Office: ​Green Hydrangea CSP-850, Aura, Eggshell.

Front Door: Jack Pine 692, Exterior Satin.
Wall: Timothy Straw 2149-40, Regal Select, Matte.

Let's See the Love 💚  Inspire others by sharing your amazing paint projects!
Email [email protected]. 

Lyme, CT Project - Benjamin Moore's Lush

Walls: Lush AF-475,  Regal Select Matte.
Trim: Chantilly Lace  OC-65, Semi Gloss.

Lush pre-mix: Benjamin Moore's Gennex colorants are a key part of their paint system, ensuring color consistency and durability.